A full website redesign is something that many people need but are unaware they require it. Your website is at the forefront of your business and design is essential as it is the first thing that a customer can see. If website design is something that you have neglected, it can affect the overall performance of your website and can be difficult for users to navigate around the website.
Now, getting a website redesigned can be expensive so you need to ensure that you need it so you don’t waste your money.
If you are wondering whether or not you need a website redesign, let’s take a look at the five telltale signs for your website.
1. Performance Isn’t Up To Scratch
When you are reviewing your website, you need to understand whether or not it is helping you towards your goals. For example, do you wish to drive more sales or conversions to your website or, do you wish to use it as a portfolio for your business? Whatever your business goals, you must ensure that your website aligns with them.
Depending on your goals, your website can vary and if it doesn’t follow the right design then it may not necessarily achieve those goals. So, this is one of the reasons why you will need a website redesign, to ensure you are achieving your goals.
2. User Experience Data Is Poor
One of the main reasons why a website may need a redesign is due to poor user experience data. This means that your website either has a low conversion rate or, the bounce rate is high on your website. Ideally, it is advised that you have a bounce rate between 45% – 55%, give or take and depending on the website. If your website is much higher than that then you will need to consider a redesign.
If you are unsure what a bounce is, it is when a user lands on your website and immediately leaves or doesn’t interact with the other pages on your website. This is what is considered a bounce.
Regarding conversions, this is when a user has bought a product from your website or, they have enquired and they land on the thank you page. If you have a low conversion rate, this means that either the checkout/enquiry form is too complicated or the users find it difficult to get to that stage.
3. Website Speed Is Slow
Website performance is one of the leading ranking factors with Google so this is one of the most important aspects of your website you need to get right. Additionally, website speed can lead to a high bounce rate and a poor conversion rate.
Slow website speed tends to mean a poorly developed website and there can be many reasons why this is caused. For example, a website can have too many plugins installed which can slow down your site. Another reason could be that your content management system hasn’t been updated recently. It could be just as simple as not optimising your images.
No matter how fancy you make your website look, website speed needs to be a priority and always at the forefront of your mind. Website speed is not only an essential ranking factor but it also improves the engagement on your website, helping to reduce the bounce rate and increase conversion rate.
4. Your Website Overlay Doesn’t Work On Mobile
Another key sign is that your website design isn’t optimised for mobile users. This is a massive issue as the majority of users who access a website likely use a mobile device. Not all websites will have the majority of their users using their mobile devices. For example, if it is a considered purchase or you have to fill out a large form, most of the users will likely be using a desktop device.
This is when your website becomes more technical and a web development agency in Manchester would be required. This requires a high level of coding to ensure your desktop and mobile designs look similar.
If you don’t have a mobile-friendly website, it can be penalised by Google and your rankings won’t be good enough to get traffic to your website.
5. Difficulty To Navigate Around
Another reason for a website redesign is that it can be difficult to navigate around which can be another reason why a website could have a low conversion rate. Designs should be simple and easy to get around so if a user can’t find what they want easily, they will soon leave the website.
To ensure your website is easy to navigate, you must ensure that the hierarchy of your website is correct for content. Additionally, you must ensure that you have the right number of call-to-action buttons on your website, making it clear where a user can buy or enquire.